MOCCA SPACE
Wumo Tea gifting
PACKAGING DESIGN

本次合作客戶——默空間是一個由民間團體組成，致力宣揚台灣的媽祖文化，除了舉辦展覽外，也發展文創商品來詮釋媽祖信俗的精神。

茶葉品牌名稱“舞默”源自媽祖的本名「林默娘」中的“默”字，而“舞”則象徵茶葉在水中舞動的流動感，巧妙地結合了媽祖文化與茶葉的元素，展現出品牌獨特的韻律與意象。
舞默的品牌Logo以毛筆書法形式呈現“舞默”兩字，意在表現茶葉在水中輕盈舞動的律動感，體現品牌的中國民俗文化底蘊；品牌印花則取自媽祖信仰中的重要符號——筊杯與媽祖的左右護法（千里眼與順風耳），這些四個印花元素以現代極簡的幾何形式呈現，為茶葉包裝增添了一抹創意與現代感，巧妙結合傳統文化與當代設計語言。

The client for this collaboration, Mocca Space (默空間), is a community-based organization dedicated to promoting Taiwan's Mazu culture. In addition to hosting exhibitions, Mo Space also develops creative products that interpret the spirit of Mazu's beliefs.The tea brand name "Wu Mo" (舞默) is derived from the character "Mo" (默) in Mazu's birth name, "Lin Mo Niang" (林默娘). The character "Wu" (舞), meaning "dance," symbolizes the graceful movement of tea leaves in water. This name cleverly merges Mazu culture with the essence of tea, showcasing the brand's unique rhythm and imagery. The brand's logo is presented in brush calligraphy, with the characters "Wu Mo" embodying the fluid, dancing motion of tea leaves in water, reflecting the brand's deep roots in Chinese folk culture.The brand's patterns draw inspiration from key symbols in Mazu belief—such as the divination blocks (筊杯) and Mazu’s two guardian deities (Qian Li Yan and Shun Feng Er, the "All-Seeing Eye" and "Wind-Listening Ear"). These four elements are reinterpreted in modern, minimalist geometric forms, adding a creative and contemporary touch to the tea packaging. This design seamlessly blends traditional cultural symbols with contemporary design language, creating a unique visual experience..