在北京，有一條貫穿南北的中軸線——北端為鐘鼓樓，南端為永定門，全長7.8公里，是統領整個老城規劃格局的建築與遺址的組合體。

北京中軸線歷經逾7個世紀，形成了由古代皇家宮苑建築、古代皇家祭祀建築、古代城市管理設施、國家禮儀和公共建築、居中道路遺存共同構成的城市建築群。北京中軸線規模宏大、規劃格局均衡對稱、城市景觀井然有序，是中國傳統都城中軸線發展至成熟階段的傑出範例，也是中國現存最為完整的傳統都城中軸線建築群。

本次為騰訊集團助力北京中軸線申請世界保護遺產，推出H5申遺互動體驗，借由鳥瞰北京中軸線上20個的珍貴遺產點，來了解中軸線歷史。

利用手機轉動指南針對齊北京中軸線的互動方式，生成助力申遺的20張遺產點海報，成為每一次用戶完成助力的收藏紀念。

海報以“中”字為核心，將遺產點建築做成藝術圖像，形成一幅幅“中”字型的藝術符號來呼應中軸線的意義與概念。

In Beijing, there is a central axis running north-south - the bell and drum Towers at the north end and the Yongding Gate at the south end, with a length of 7.8 kilometers, which is a combination of buildings and ruins dominating the planning pattern of the entire old city.

After more than 7 centuries, the central axis of Beijing has formed an urban architectural complex composed of ancient royal palace buildings, ancient royal sacrificial buildings, ancient urban management facilities, national etiquette and public buildings, and the remains of the central road. The central axis of Beijing has a large scale, balanced and symmetrical planning pattern, and orderly urban landscape, which is an outstanding example of the development of the traditional Chinese capital central axis to the mature stage, and is also the most complete traditional capital central axis complex in China.

This time for Tencent Group to help Beijing Central Axis to apply for World heritage protection, launched the H5 application interactive experience, by bird 's-eye view of Beijing Central Axis 20 precious heritage points, to understand the history of the central axis.

Using the mobile phone rotation guide to interact with the central axis of Qi Beijing, 20 heritage buildings posters are generated to help apply for World cultural heritage, and become a collection memorial for each user to complete the help.

The poster takes the character "middle" as the core, makes the heritage point buildings into artistic images, and forms a series of artistic symbols with the character "middle" to echo the meaning and concept of the Central Axis.