STAEDTLER
Noris Triangular Pencil Pack
PACKAGING DESIGN

本次包裝設計以施德樓三角鉛筆為主題，延續品牌一貫的穩定基調，並發展出全新的視覺角色——「三角鉛筆機器人」，作為本次包裝的核心圖像。設計過程中運用 AI 生圖技術，以三角鉛筆為造型基礎，轉化為符合學齡兒童審美與情感共鳴的機器人形象，使產品本身成為具故事性的角色主體。
圖像風格以鉛筆筆觸勾勒出趣味機器人輪廓，並透過手稿式標註方式，標示機器人的各項功能，隱喻三角鉛筆在書寫、防滑與握持上的多重優點，讓產品特色以更直觀且親切的方式被理解。
鉛筆本體則重新設計筆桿頂部與單側細線裝飾，搭配撞色配色策略，使整體視覺呈現鮮明、活潑且具有辨識度，在保有品牌專業感的同時，也更貼近兒童族群的使用情境。

This packaging design is created for Staedtler’s triangular pencils, continuing the brand’s established visual tone while introducing a new central character: the “Triangular Pencil Robot.” The design was developed using AI-generated imagery, with the triangular pencil as the core visual concept, transformed into a robot character that resonates with school-age children and creates an emotional connection through a playful narrative.

The robot is illustrated using pencil-like strokes to emphasize a hand-drawn, approachable style. Handwritten-style annotations are added to label the robot’s various functions, symbolizing the key features and advantages of the triangular pencil, such as grip, stability, and writing performance. The pencil itself is redesigned with a clean decorative line on one side and a refined treatment on the top of the shaft, combined with bold contrasting colors. This approach creates a bright, lively, and highly recognizable visual identity, balancing the brand’s professional image with a child-friendly appeal.