Mountains with clouds on top of them

MIDEA
Energy-saving Mission Campaign Key Visual
VISUAL DESIGN

MIDEA
Energy-saving Mission Campaign Key Visual
VISUAL DESIGN

MIDEA美的|怪獸聯盟:節能減碳獎勵企劃主視覺

Midea節能減碳獎勵企劃主視覺以節能議題推出的獎勵企劃,同時推廣Midea app

——以6只NFT小怪獸聯盟/電器產品作為獎品,

以鼓勵用戶參與企劃, 實現節能積分,累計足夠積分即可贏得獎品。

主視覺以“綠色星球”“宇宙”“主角小怪獸”為核心,

營造活潑、明亮、乾凈的氛圍,傳達綠能意識與活動目的。

*活動營銷渠道: facebook/instagram/App


A gamification Campaign on Midea home app

for raising energy-saving awareness

to Midea user and award

with 6 NFT characters/products.

Surrounded by“Energy saving” as core concept, the Key Visual has fused with

optimistic, bright, clean, green planet as key elements to covey the green consciousness of the campaign.

*Campaign showcases on Facebook/Instagram/App