BURTS
2022 World Cup Gifting
PACKAGING DESIGN

本次包裝設計為2022世界杯足球賽的主題大禮包，靈感來源於充滿活力的足球場。整個包裝以插畫的形式展現，讓人一眼便能聯想到這場全球盛事，營造出趣味盎然的視覺效果。為了進一步增加趣味性，設計中融入了多款與足球相關的插畫貼紙，顧客可以隨心所欲地將它們貼在包裝上，讓整體產品更顯生動。這些貼紙不僅提升了消費者的購買體驗，還能作為其他紀念用途。顧客在品嚐薯片的同時，也能與世界杯的熱烈氛圍緊密相連，享受玩樂與分享的樂趣。我們期待這款融合美味與趣味的包裝設計，能讓每位球迷在享用零食的瞬間，感受到賽場的激情與活力。

This packaging design is a themed gift package for the 2022 World Cup, inspired by the vibrant football field. The entire package is presented in the form of illustrations, making it easy to associate with the global event and creating a playful visual effect. To further enhance the fun factor, various football-related illustration stickers were integrated into the design, allowing customers to place them on the package as they please, making the overall product more lively. These stickers not only enhance the consumer's purchasing experience but can also serve as other commemorative purposes. Customers can enjoy the excitement and sharing of the World Cup while savoring potato chips, as they are closely connected to the lively atmosphere of the stadium. We look forward to this packaging design that combines deliciousness and fun, allowing every football fan to feel the excitement and vitality of the stadium in the moment of enjoying snacks.