BURTS
Mid-Autumn Gifting
PACKAGING DESIGN
BURTS｜中秋限定禮盒
在Burts的中秋限定禮盒設計中，以手繪線稿風格呈現了“花好月圓”的美好意象，將月兔、花卉、雲朵以及月亮等經典元素巧妙融合。設計上，我們將月亮作為視覺的核心，並將其置於包裝的中心位置，與品牌logo及產品信息相互呼應，營造出鮮明的視覺焦點，讓整體設計在傳遞節日氛圍的同時，也強調了品牌的獨特性。
在印刷技術的選擇上，我們精心運用了燙金印刷工藝，讓月亮、兔子以及勾勒輪廓的線條更加立體生動，既增添了層次感，又提升了整體的精緻感。燙金的細膩光澤既搶眼又不失優雅，呼應了中秋的圓滿與祥和，為這款禮盒注入了更多節日的儀式感與視覺魅力。
這款設計不僅體現了中秋的傳統文化，也將Burts的品牌精神與產品理念巧妙融合，無論是作為送禮或自用，都能帶來一份溫馨而具有藝術感的中秋祝福。
The design of Burts' Mid-Autumn Festival limited edition gift box features a hand-drawn line art style, capturing the essence of "full moon and blooming flowers" with elements like the moon rabbit, flowers, clouds, and the moon. The moon serves as the central visual focus, with the logo and product information placed around it, creating a harmonious balance between the brand and the theme.To enhance depth and sophistication, we used gold foil stamping for the moon, rabbit, and outlined details, adding both vibrancy and elegance. The gold accents not only make the design eye-catching but also convey a sense of refinement and festive spirit, perfectly embodying the celebratory mood of the holiday.This design blends traditional Mid-Autumn symbols with Burts' brand identity, making it a perfect gift for any occasion, offering both beauty and meaning.
