BURTS
Chinese New Year Gifting
PACKAGING DESIGN
BURTS｜龍年新年限定禮盒
本次為Burts中國區限定推出的龍年禮盒設計項目，
結合西式與中式傳統美學。整體配色以鮮明的檸檬黃為底，這一跳脫傳統紅色的選擇，不僅讓禮盒在眾多新春商品中脫穎而出，也象徵著新的開始與活力。
在設計元素上，我們採用卡通風格的霸氣龍頭圖案，展現出一種充滿活力與文化象徵的特質，同時增添了一份趣味性，使之成為家庭聚會或送禮時的亮點。整體布局中注重了色彩的對比與協調，活潑繽紛的圖案設計與明亮的底色互相輝映，營造出喜慶氛圍，傳達出新年的祝福。
這款禮盒不僅是誠意的象徵，更是對設計藝術的深入思考，展示了Burts對於節慶時尚的理解與追求。
This Burts limited edition Lunar New Year gift box design project for the Chinese market,
Combining Western and Chinese traditional aesthetics. The overall color scheme is based on a vibrant lemon yellow, a departure from the traditional red choice, not only making the gift box stand out among the many Lunar New Year products, but also symbolizing a fresh start and vitality.
In terms of design elements, we use a cartoon-style bold dragon head pattern to showcase a dynamic and culturally symbolic quality, while adding a touch of fun to make it a highlight for family gatherings or gift-giving. We also pay attention to the contrast and coordination of colors in the overall layout, with lively and colorful patterns and bright backgrounds complementing each other to create a festive atmosphere and convey New Year's greetings.
This gift box is not only a symbol of sincerity, but also a deep reflection on design art, showcasing Burts' understanding and pursuit of festive fashion.
